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Client Success Story | Michelle Blomstedt and Two Rivers Running

Michelle Blomstedt first came to the UTSA Small Business Development Center  in 2019 for training workshops. During our trainings, we inform attendees about our advising services and encourage them to take advantage of the no-cost, one-on-one experience. When Michelle decided to take the leap to small business ownership, she met with advisors at our satellite office, SPARK Small Business Center, in New Braunfels.

Michelle’s passion is running, training and coaching. She knew there was a need for specialty running apparel and services in the New Braunfels area, and she knew she could fill that need with her experience, heart, and hard work.

The UTSA SBDC and Senior Business Advisor Lucinda Vela were able to assist Michelle in her start-up planning by taking her through a business start checklist, creating a business plan, market research, commercial property and reaching out to lenders. Despite the global pandemic and COVID-19 downturn, Michelle was able to start Two Rivers Running in January 2021 and hold a grand opening in April 2021.

Two Rivers Running is a woman-owned business that not only offers running apparel and accessories, but also strives to build a community of runners through coaching, training, and a 500-member-strong running club. Michelle and her husband Nick are often seen in the community volunteering and participating in local races. In an additional effort to support the community, Michelle chose to open her store in a designated location that supports the New Braunfels’ effort of retaining and maintaining historical buildings.

Lucinda and the UTSA SBDC continue to support Michelle and her business through trainings and advising. Michelle says, “I’m extremely grateful for the guidance and support that Lucinda and the SBDC provided to me, especially during my planning phase. The assistance with my business plan was invaluable, and it was comforting to know that I always had someone to go to with my questions about anything and everything… The icing on the cake is knowing that we share a common goal – the ultimate success of my business.”

Our New Braunfels satellite office, Spark Small Business Center, serves Comal and Guadalupe counties. If you would like to know more about how we can help your small business dreams come true, visit us at For information on advising outside of Comal and Guadalupe counties, please visit us online at