Client Success Story | Alberto Pina, Braustin Mobile Homes

Alberto and Jason Pina of Braustin Mobile Homes

Alberto and Jason Pina, Creators of Braustin Mobile Homes
(c) Braustin Homes

2020 has brought sudden life changes to many small business owners, requiring hard decisions and a seemingly endless number of roadblocks. It’s in these times that people often discover a new path, new meaning, and new inspiration. Five years ago, Alberto and Jason Piña lost their brother and through that devastating experience they decided they wanted to live their lives making a difference for others. Alberto and Jason already possessed the necessary business skills and a concern for the lack of affordable housing, so they turned their eyes toward creating more access to home ownership and founded Braustin Mobile Homes in 2017.

Braustin Mobile Homes is a virtual mobile home dealership that launched from the brothers’ workspace in Geekdom, a co-working space in San Antonio. Braustin’s innovative business model helps buyers shop for, view and purchase a home entirely online. By using existing virtual-reality technology such as goggles, drones and custom software, they are able to provide their customers with a more streamlined and enjoyable experience, while also reducing their own overhead costs. These advantages of technology allow the process of buying a home to be more accessible, faster, and affordable.

Alberto was referred to Senior Advisor Crystal Darby at the UTSA SBDC by David Jones, an attorney who also offices out of Geekdom. Alberto explained to Crystal his mission to improve access to affordable housing in San Antonio and the surrounding areas, making home ownership a reality for more of the population. The brothers see home ownership as an important piece of building stable families and communities. Crystal and Alberto began by working together on plans for creating neighborhoods and changing the perception of mobile homes. In Braustin’s first year they sold and delivered 35 homes and added a virtual showroom on the southeast side. To date, Braustin has sold over 300 homes.

When the pandemic hit in early 2020, Braustin initially felt the downturn. However, they were fortunately already equipped to sell homes in a socially-distanced world. By using virtual methods of communication and a home-selection experience conducted in a private conference room, they were able to keep minimal direct contact with others. Customers can tour homes on their own by meeting with a customer experience representative via video chat, which is set up in a conference room on location. Braustin took the added step of updating their website to include the measures they’re taking to keep customers safe while viewing homes in person. If a customer prefers not to venture from their home for a tour, they can visit Braustin’s website to also see photos, floor plans, standard virtual tours, and even get an instant price estimate. Then, if a customer wants to know more, they can contact the sales team. When the time does come for a sale, all documents can be signed remotely without the need to come into the dealership.

Alberto and Jason continue to be recognized as technology-driven innovators in the San Antonio area. On November 16, 2020, it was announced that they were the recipients of $1.875 million in seed funding led by Geekdom Fund, with participation from City Rise Ventures investors, Graham Weston and Pat Matthews, as well as angel investor Pat Condon1. The Piñas plan to use the funding to expand Braustin’s operations state-wide, fulfilling their mission for even more communities.

Advisor Crystal Darby currently assists Alberto with strategic planning and funding guidance, ensuring that Braustin Mobile Homes continues to thrive even during this difficult time.

“Crystal is a rock star and really helped us during a difficult time as a business. This year has been chaotic to say the least and it is extremely valuable to have someone you can rely on for facts and guidance.” – Alberto Pina