South-West Texas Border SBDC's are Open for Business ** Details

Meet Our Advising Team

UTSA SBDC Advisors (Alpha Listing)

Lorna Adams Advisor

Lorna Adams | Business Development Specialist

- Sales
- Marketing
- Management
- Small business startups and expansion
- CARES Act Funding and Forgiveness

Lorna joined the UTSA SBDC team as Business Development Specialist in August 2020. She advises small businesses about available CARES Act programs and options for business sustainability. Her passion for personal and professional empowerment evolved into building multiple profitable small business startups, that empower educators and thousands of students in designing and implementing their own college, career, and life readiness and success stories.

She is a Trinity University alumnus and holds a Bachelor of Science in Business Administration with a concentration in Marketing.

Lorna is an avid adventurer, having traveled throughout North America, Europe, Australia, and Thailand. She enjoys hiking, cooking with friends, and family history storytelling. She especially enjoys leading small group adventures to Europe and way out West, and beyond with family and friends.

Crystal Darby Senior Advisor

Crystal Darby | Senior Business Advisor

- Marketing
- Social Media
- Website Development
- Ecommerce
- Business Plans
- Financial Projections
- Proposal Writing
- Certified Technology Commercialization Advisor
- Customer Service
- Communication Skills

Before joining the SBDC in 2011, Crystal owned a communications consulting business for 12 years. Prior to that, she worked in the nonprofit sector writing grants, creating newsletters and other publications and coordinating volunteers. She also worked in government providing services to employers who hire people with disabilities. Crystal holds an MPA from the University of New Orleans and a BS in Communication from the University of Texas at Austin.

Crystal is a VIA rider and Riverwalk walker. She is a devoted grandmother and movie buff.

Crystal primarily works out of the UTSA downtown campus, but also spends time at Geekdom, at 110 E. Houston.

Isa Fernandez Advisor

Isa Fernández | Business Advisor

- Minority, Women, Disabled, Emerging, Older Adult Small Business Enterprise
- Proposal Writing
- Marketing

Isa joined the UTSA SBDC team in February 2020, bringing over six years’ experience working with local and national small business communities. Isa’s work has been recognized by the Small Business Administration in 2016 as the District Women Owned Small Business Champion and by the National Association of Area Agencies on Aging in 2012 with an Innovation Award for her work in program development.

Holding a Bachelor of Arts degree in Sociology and a master’s degree in Public Administration from UTSA, Isa is honored to return to her alma mater to work directly with and for the small business community.

Isa is a published author, photographer and social justice advocate.

Lisha Garcia

Lisha Garcia | Senior Business Advisor

- Fundable Business Plans
- Financial Projections
- Business Startups and Expansions
- Franchising (FranFit Liaison)
- Marketing and Sales
- Government Contracting
- Strategic Growth Plans and Execution Strategies
- Spanish Speaking and Training

Lisha has been serving small businesses as an SBDC advisor for over ten years. She was previously with the Arizona SBDC Network as the Diversity and Women’s Business Coordinator. She was with the Austin SBDC for 3 years before transferring in May of 2016 to the UTSA SBDC. Lisha has extensive experience growing small businesses. Lisha holds a BA from the University of Arizona, MFA from Vermont College and MIM from the Thunderbird School. She is a Certified Global Business Professional in good standing. Lisha was awarded the San Antonio 2017 Advisor of the Year.

Lisha is a widely published poet and has recently completed her second book. She is a Certified Life Coach and a member of the International Coach Federation.

Lisha primarily works out of the San Antonio office, but travels to Medina, Frio, Wilson and Atascosa counties to assist clients.

Amir Lang Advisor

Amir Lang | Business Development Specialist

- Business Plans
- Agricultural/Food Products
- CARES Act Funding and Forgiveness
- Fashion and Apparel

Amir joined the UTSA SBDC in August of 2020 as a Business Development Specialist, for small businesses impacted by COVID. He has two years of business advising experience working with the Peace Corps, helping rural farmers and agricultural businesses in Senegal, West Africa. Though early in his career, Amir has helped entrepreneurs and business owners to increase their financial literacy, start and expand their businesses, gain access to capital, and receive training from industry experts.

Amir graduated from Baylor University in 2016 with a Bachelor’s of Business Administration in International Business. He speaks three languages: English, French, and Pulaar, and is learning Spanish; and he has been pescatarian since 2003.

Patrice McElfresh Advisor

Patrice McElfresh | Senior Business Advisor

- Marketing and Promotional Plans
- Financial Projections
- Business Startups and Expansions
- Day Care Centers
- Car Washes

Patrice joined the UTSA Small Business Development Center in 2005. Previous to joining the SBDC, she worked in commercial lending for Bank of America and RBC (Royal Bank of Canada). Patrice holds a BS in Business Administration with concentrations in Marketing and Economics, as well as a Master’s in Public Administration, both from the University of Texas at San Antonio. Patrice is a UTSA Lifetime Alumni Member and a fan of Road Runner football.

At the UTSA SBDC Patrice helps businesses with financial projections, marketing, location determination, human resource information and business planning. She was the top state advisor in 2017 and was recognized in Nashville, Tennessee at the Grand Ole Opry.

She has two teenage sons.

Sam Morgan Business Advisor

Sam Morgan | Senior Business Advisor

- Financial Projections
- Business Plans
- General Business Counseling
- Certified Technology Commercialization Advisor

Sam joined the SBDC in 2016. His background includes service in the U.S. Army, government contracting and restaurant managing. Sam holds an MBA from the University of Phoenix and a BS in Business Administration from Franklin University.

Sam’s hobbies include weight lifting, UT Longhorn football, and anything history related. He is an active Franklin University Alumni and University of Phoenix Alumni. He enjoys spending time with his family and pets.

Sam works primarily out of the San Antonio office, but also serves clients at the New Braunfels Satellite Office (SPARK office).

Zeynep Peterson | Business Advisor

- Business Plans for Startups and Expansions
- Financial Projections
- Growth Strategies and Business Verticals
- Marketing and Advertising Strategies
- Leadership Strategies
- Business Contracts and Agreements
- Business Compliance
- Legal Rights and Resources
- CARES Act Funding and Forgiveness
- Certifications: National Society of Success and Leadership; Google Analytics; Volunteer Income Tax Assistance Advanced Training; Legal Reasoning

Zeynep brings a strong legal background and experience to the UTSA SBDC team, having worked many years for law firms, as well as, attending law school for a period of time. She also founded, owned, and managed her own small business. She has experience in a number of areas, such as: financial and managerial accounting, financial statements, equity, cash flow, regression, data analytics, innovation management, social entrepreneurship / non-profit, international business, supply chain management and operations, value chain, product differentiation, cost leadership, vertical integration, competitive advantage, business intelligence, management of information and technology, negotiation and conflict management, risk management, retail management, and compliance.

Zeynep graduated from University of Texas at San Antonio with a Bachelor of Arts degree in Psychology and holds a Master of Business Administration degree from St. Mary’s University.

Hector Ramirez

Hector Ramirez | Business Advisor

- Business Model/Planning
- Access to Capital/Financial Projections
- Bookkeeping
- Productivity Tools (Google for Business)
- Bilingual (Spanish)

Hector joined the UTSA SBDC as a Business Development Specialist in June 2019. He has over nine years’ experience working for various non-profit economic development organizations and state institutions. Throughout his career, Hector has helped start, grow, and sustain small businesses by providing technical assistance, small business micro-lending, and business venture planning to Texas entrepreneurs.

Hector is a UTSA Alumnus and holds a Bachelor’s of Business Administration in Management, with a concentration in small business/entrepreneurship.

He enjoys outdoor recreational activities such as hunting, fishing, and camping; is an avid sports fan, enjoys playing basketball, and spending time with family and friends.

Lucinda Vela | Program Manager

Lucinda joined the UTSA SBDC team in 2020 as Program Manager for the New Braunfels Satellite Office. Previously Lucinda worked at the San Antonio Minority Business Development Center. She has owned her own business and assisted many companies with their business development plans, strategic marketing, and tax credits. She enjoys working with new businesses to help them achieve success and contribute to economic development.

Lucinda received her Master and Bachelor Degrees from St. Mary’s University, where she also taught as an Adjunct Professor. She loves hanging out with her daughter and as a vocalist, loves jazz and blues. She also loves when traveling turns into an adventure.